THE UK’S 2ND FASTEST GROWING VAPE BRAND 2023 – NIELSEN IQ.

From Shops to Shelves: Ghost® Hits the Mark in London & Manchester

If you were in London or Manchester recently, you probably heard the buzz. Ghost® was back — this time spotlighting our growing range of Ghost® line products — and it landed exactly how we hoped: with a lot of interest and even more conversation.

But this wasn’t just about showing up. With the UK disposable vape ban fast approaching, these field activations gave us the chance to speak directly with retailers and stockists about what’s coming next — and more importantly, what will actually work on the shelf once disposables are phased out.

A Proper Look at What’s Next for Retailers.

Let’s be real, things are shifting. With the 2025 disposable ban on the horizon, shops are already planning for what comes next. These activations gave us the perfect opportunity to catch up with decision-makers and have proper chats about what’s working, what’s changing, and where Ghost® fits into the bigger picture.

We brought the full Ghost® line to both cities — a line-up already well established in stores across the UK:

  • Ghost® Pro 6K – A top performer in the UK market, delivering 6,000+ puffs, premium build, and proper flavour with every draw.
  • Ghost® Nicotine Pouches – Still leading the way as a tobacco-free, vapour-free option with bold flavour and strong satisfaction.
  • Ghost® Nicotine Salts – A go-to for pod system users, and still one of our fastest-moving SKUs nationwide.

And then, we introduced something new:

  • Ghost® Lozenges – A discreet, device-free option for customers after fast-acting nicotine without the vape.

It’s More Than a Trend, It’s Where We’re Headed.

What stood out most? Retailers in both cities aren’t waiting for the ban to land. They’re already moving away from single-use and diversifying their ranges and the Ghost® line felt like the right fit at the right time.

The Ghost® product line speaks for itself: easy to stock, quick to sell, fully regulation-ready. And the feedback? Strong. Whether it’s new customers exploring smoke-free options or loyal vapers looking for something more convenient, Ghost® ticked all the right boxes.

And if the level of interest and pace of conversations are anything to go by, this category’s only just getting started.

So, if you’re thinking about expanding your range with products that actually move, make sense post-ban, and deliver on quality, Ghost® is well worth a closer look.

We’ve seen the interest first-hand. Now’s the time to tap into it.

Website: vapes-bars.com
Instagram: @ghostvapes_official
YouTube: @VapesBars
LinkedIn: Vapes Bars® Worldwide

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